Background

conversion rate optimization agency - Precision Consulting is a CRO and UX/UI consultancy founded by Ammarah Ahmed, a commercial operator with over a decade of experience across major tech platforms in MENA and APAC. The consultancy helps growth-stage businesses increase revenue from existing traffic through psychology-driven conversion optimisation, UX/UI improvements, and A/B testing strategy. Precision works with e-commerce brands, SaaS companies, and digital businesses that need senior-level conversion expertise without hiring a full-time team. The site publishes educational content on CRO strategy, UX principles, and behavioural psychology for founders and product teams.